Is the toy industry still just for children? | Mattel | The Big Question

This episode of The Big Question sees Sanjay Luthra, Mattel’s EMEA Managing Director, sit down with Hannah Brown to discuss the Barbie effect and Mattel’s new customer strategy.

Read more here: https://www.euronews.com/business/2024/11/25/beyond-barbie-why-the-toy-industry-is-no-longer-just-for-kids

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