Will Gen-Z spell the end of the alcohol industry? | Trip | The Big Question

In this episode of The Big Question, Hannah Brown sits down with Olivia, co-founder of Trip, to discuss Europe’s growing non-alcoholic drinks market and why younger generations could dramatically change the future of the alcohol industry.

Read more: https://www.euronews.com/business/2025/02/03/the-big-question-will-cbd-drinks-be-the-new-way-to-relax-and-socialise

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