The Exchange: Turning clicks into cash – why the Creator Economy is booming

Being a full-time influencer is now considered a real job. The Creator Economy is a class of businesses built by more than 50 million content creators, curators, social media influencers, bloggers, and videographers. 2.3 million people say they’re doing it on a full-time basis.

They use social media, platforms and finance tools to assist them with their growth and monetization. The total market size is over €92 billion and increasing daily. The pandemic has been a big factor in fuelling that growth and investors are keen to be a part of it. Business analytics company CB Insights has reported €1.1 billion raised by creator-focused companies in 2021 alone.

READ MORE : https://www.euronews.com/2022/01/19/turning-clicks-into-cash-why-the-creator-economy-is-booming

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